Federal Trademark Protection –Significant Advantages
The Importance of Trademarks Registering a trademark is an important step in any business venture—one that should not be overlooked. By protecting the name of your business, products or services, you ensure that others cannot use the trademarked words or designs. If you fail to secure such protection, anyone can start using your ideas, and in some cases they may demand that you stop using what they now claim is their trademark. When you have secured the rights to your trademark, it is an asset that holds value and can be sold or licensed to others. Therefore, registering a federal trademark is an essential component to any business. Trademark – What Is It? A trademark is a word, phrase, symbol or design, or a combination of words, phrases, symbols or designs that identifies and distinguishes the source of the goods of one party from those of others. There are two basic types of marks: trademarks and service marks. A service mark is the same as a trademark but w...

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